El Porteño is an Argentinian brand who sells empanadas located in the historical Ferry Building at the Embarcadero in San Francisco. Their main objective was to refresh their logo with a brand overhaul on their marketing materials such as food brochures, catering menus, display cards, to-go packaging design, website, and food truck. The designs I came up with still reflected traditional aesthetics such as flourishes and other intricate details one might find on vintage marketing posters yet combined with modern typography to stay current in the luxury setting with all the other Ferry Building vendors. A decade later, my brand redesign has helped grow the business from a small food cart in a corner of the building to their very own brick and mortar shop near their previous location.
